The concept of the unboxing experience has become quite popular, thanks to the YouTube videos in which you can see influencers showing off promotional products and goodies. While this phrase may be new to many of us, almost all consumers appreciate this experience. By improving the unboxing experience, you can increase customer satisfaction and retention.
The two purposes of a positive unboxing experience include:
- Protecting your product
- Elevating your brand in the mind of your customer
In this article, we will discuss the role of protective packaging in elevating consumer experience once your product arrives in the customer’s hands.
Suspension and retention packaging
Suspension and retention packaging are the two main characteristics of a positive unboxing experience. These characteristics are due to the clear film that protects the product from shocks and vibrations during transit. It is also the first thing that customers see when they open the package.
Another benefit of this approach is the reduced dimensional weight, which means that using this option allows you to eliminate excessive packaging. It also helps you save space in the storage.
- The first to discuss here is the retention packaging. It comes in different sizes, allowing you to package and ship products of varying sizes. It will not result in extra costs of setup fee also.
- The second option is the suspension packaging. This packaging technique utilizes two layers of film, allowing the product to remain suspended in the middle of the box. This option is ideal for fragile products.
Foam-in-place packaging
Another option to use protective packaging to both protect the product and beautify overall packaging is to fill the bag or liner with liquid foam. This material expands quickly around the product.
This system is cost-effective, efficient, and highly ergonomic. The technical service platform, which you can refer to, can help you monitor the amount of liquid foam used in the packaging. The bar-coding system helps you monitor temperature, pressure, and other parameters. This way, you can make sure that your product is adequately secure inside the package.
To use liquid foam, you will first need to choose the length of the film. Then you have to select the percentage of liquid foam. Because it is a high-quality cushioning material, it ensures maximum protection for the product. One of the most significant advantages of this packaging option is that it can ease downtime by limiting equipment malfunctions.
Protecting and highlighting your products
To drive a better unboxing experience, you don’t have to go all out. All you have to do is to make sure that your product arrives safe and secure at the customer’s doorstep. While it looks like a pretty straightforward requirement, things can be quite tricky if your items are heavy or fragile. You will have to work on additional measures to ensure protection in this regard.
If you want to use suspension and retention packaging, you have to make sure that it is feasible for you in every aspect. For this purpose, you can contact your packaging supplier and discuss this option.
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